If you’re into fashion as much as we are, you’re going to love this. Beyond the Gates star Jaden Lucas Miller, known to fans as Tyrell Richardson-Smith, just shared some exciting news, and it goes way beyond the screen.
The Raleigh native has officially launched his own clothing brand, and that is huge.
Jaden Lucas Miller Launches JTO, A Dream Seven Years in the Making
Jaden recently took to Instagram to announce the debut of his brand, JTO; Jaden The Only One, a dream that’s been seven years in the making.
In a reel shared with fans, Jaden explained, “I just launched my clothing brand. It’s called JTO, 605, and it’s an abbreviation. It’s shortened for Jaden, The Only One.”
He went on to share how the idea first came to life, crediting his mom as his biggest inspiration. “This clothing brand took me seven years. My mother and I started this,” he said. “She’s been dressing me GQ-ready my whole life. And I thought, ‘Mom, why can’t I have my own clothing brand? What if I had something that really meant me?’”
The Meaning Behind JTO 605 and the Brand’s Message
According to Jaden, the brand is designed to be versatile and effortless. “It’s something you can rock anywhere. You can dress it up, dress it down, wear it to the gym. It’s amazing. I really think you’ll love it,” he shared. He explains that they currently have several sample pieces he’s already obsessed with.
The “605” in the brand name carries personal meaning. Jaden revealed it represents his birthday, June 30, 2005. The deeper message behind the brand stands for run, soar, and endure.
“I’m a runner. I believe my spirit animal is an eagle. I soar above, and I try my best to overachieve. And endure means pushing through whatever life throws at you.”
In the caption of his post, Miller also gave a special shoutout to CraftyLA, the team that helped bring the vision to life. “They didn’t just produce samples, they helped translate years of ideas into garments, which made this collaboration feel authentic,” he wrote.
And of course, he ended with a message straight from the heart. “Momma, we doing it!!!”
Be sure to check out the video below and take a look at Jaden’s new brand. Support goes a long way.
Photo Credit: CBS Broadcasting Inc.
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