CBS, the undisputed ratings leader in daytime television for decades, has kicked off the 2024-25 broadcast season with impressive audience growth across its daytime dramas and game shows in L+7 viewing, according to VideoAmp data.
CBS will further expand the daytime audience with Beyond the Gates, the new daytime drama series and debut project from the CBS Studios/NAACP Venture, which premieres Monday, Feb. 24, 2025, and will air weekdays (2:00-3:00 PM, ET; 1:00-2:00 PM, PT) on the CBS Television Network, and streaming on Paramount+. This marks the first-ever one-hour Black daytime soap and the first daytime drama to premiere since “Passions” in 1999.
The Late Show with Stephen Colbert has also maintained its #1 status, boasting a remarkable 16% increase in total viewers compared to last year.
CBS has the #1 daytime network line up with the top three shows: #1 The Price Is Right, #2 The Young and the Restless (the #1 daytime drama), and #3 The Bold and the Beautiful (the #2 daytime drama).
CBS daytime broadcast audience growth is impressive, with The Price Is Right up +4% at 5.38 million total viewers, The Young and the Restless up +5% at 5.09 million, and The Bold and the Beautiful up +5% at 4.13 million viewers.
Let’s Make A Deal also shows growth, up +4% with 3.34 million total viewers. #1 Late Night Show. The Late Show with Stephen Colbert is soaring with a +16% increase, delivering 3.61 million total viewers. (Source: VideoAmp Live+7 Data, 09/23/24 – 11/5/24).
The Young and the Restless continues to shine on CBS weekdays, spotlighting the dynamic lives of the Newmans, the Abbotts, the Winters, and other key families. The series recently celebrated its landmark 13,000th episode, centered around the wedding of core family members Abby and Devon. Meanwhile, The Bold and the Beautiful dives deep into the lives of the Forresters, Logans, Spencers, and more. Recent dramas on the show include Steffy firing Hope from Forrester Creations and Hope and Carter plotting their vengeful takeover.
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