Photo: NBC
I’ve said it a hundred times and I’ll say it a hundred more. Days of Our Lives needed a huge change. And they certainly have delivered!
The NBC soap was stuck in a rating rut most of the year. A place that no one wants to be especially with a renewal in question. Luckily, Days of our Lives was renewed! So, when they decided to hit that fast forward button for the time jump we were all excited to see how the refresh would fair for the show. Unfortunately, we had to wait a little longer than we expected to find out the results due to the interruptions in programming for the impeachment hearings.
The latest Nielsen ratings for the week of December 9th – 13th saw Days land a major jump in one of the major key demographics. They moved up to the number two spot in the women’s 18-49 demo just below The Young and the Restless! There has also been a significant buzz on social media about the current storylines. From the unlikely friendship of Lani (Sal Stowers) and Kristen (Stacy Haiduk) to the return of Stefano DiMera in the form of a brain-chipped Steve (Stephen Nichols). There is something for everyone to enjoy! There are also a couple of storylines that haven’t been fully tainted by spoilers that have us curious. Like who really set Ben (Robert Scott Wilson) up for the murder of Jordan, and how Adrienne was actually killed. It’s nice to watch a story and not know exactly how it plays out!
The time jump was a phenomenal idea! It has provided the reset that Days needed. Kudos to Ron Carlivati and everyone working behind the scenes. And to all of the soap fans out there…tune in! There are some great things happening in Salem right now that are not to be missed!
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