Everybody in soap land will remember
where they were on August 3, 2022, when the news broke that after 57 years of
airing on NBC the soap opera, The Days of Our Lives, was moving to the
NBC streamer, Peacock, beginning on September 12, 2022.
It is safe to say that the news didn’t
come as a total shock. As fans of the soap opera are well aware, for several
years the sudser’s future seemed to hang in the balance. Given this whenever
the date for a decision regarding renewal drew near, collective breaths were
held, phones were constantly refreshed, and then thankfully collective sighs of
relief were exhaled when news of renewal was announced. The move to Peacock was
met with various emotional reactions but at the end of the day the beloved soap
will continue to air and that is the best news of all.
Shortly after the news about Days of
Our Lives broke, NBC announced that the sudser’s time slot would be filled
with “NBC News Daily,” hosted by Kate Snow, Aaron Gilchrist, Morgan Redford,
and Vicky Nguyen. The news show provides viewers with the latest
national and international news; consumer, health, and personal finance
reporting; up-to-the-minute local news.
The ratings are in for the show’s first
week. Per Soap Opera Network it averaged 935,000 viewers. The rating placed the
show in last place among Total Viewers and last in both Women 18-49 (tie) and
Woman 25-54 rating. Also, in comparison to the week ago and year-ago numbers
for the soap, NBC News Daily was down -744,000 and -762,000 viewers,
respectively. In addition, in key sales demos, the news program was down week
to week and year to year compared to Days of Our Lives.
Article by Keynan Smith!
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